Attention Network is a blockchain and Ethereum powered auction system to make advertising better for everyone. We solve problems of trust, accessibility and policy control with smart contracts — achieving lower fees, better CPMs for publishers and higher ROAS for advertisers. The ATTN token will be the backbone of Attention Network, allowing holders to be rewarded for staking and policy enforcement.Communication Cryptocurrency Infrastructure Internet Platform Smart Contract Software
|ICO Start Date||15 Feb 2018|
|ICO End Date||15 Mar 2018|
Smaller advertisers today are effectively priced out of the broader advertising market with minimum commitments exceeding $10,000 per month. Our system integrates the entire space of programmatic and real-time advertising networks in toone beautiful user experience to make everyone more money.
Existing solutions have huge fees, the most popular have fees that exceed 30%. Our system reduces fees by as much as 90% and improves liquidity (increasing return for advertiser and publisher alike) by bringing hundreds of disjoint auctions under one roof.
Flexible Ad Policy
Ad policy is an important tool for protecting brands: both advertiser and publisher. At traditional ad exchanges, ad policy is centralized and dicated by fiat. In Attention Network, ad policy is democratic, flexible and enforced by smart contract: it is about agreements, not dictatorships.
Fraud Prevention and Trust
The most conservative estimates of ad fraud say that by 2025, the total cost will exceed $50 billion per year.Virtually every ad platform is exposed to fraud. Our system applies staking, proof of work and game theory to produce aligned incentives — such that honesty is the most efficient behavior for all parties. When fraud is not profitable, it goes away for good.
Decentralization is in our blood. A properly crafted decentralized system is more reliable, trustworthy and censorship free. Attention Network is designed so we can't covertly feed your data to the National Security Agency, we can't deceptively change the model underneath you, and even if we were to shut down, the network would continue to operate.
Utilizing a provably fair auction mechanism, combined with the permanent blockchain record and a sophisticated staking mechansim, all parties: advertisers, publishers and community members have aligned incentives in Attention Network. This means we all work together to maximize the revenue for each other.
The idea for Attention Network was hatched: the realization that blockchain technology could disrupt the advertising industry with new standards of fairness, honesty and efficiency.
Research, Analysis, Testing, Development
The initial research and development phase began and resulted in what is now Attention Network. Feasibility studies and experiments were conducted with a number of industry partners. The model was a hit with our experts, so we decided to drive forward with the project.
Preparation for Crowdsale
In late 2017 the decision was made to move forward with the crowdsale of ATTN, the token which powers Attention Network. We spent time reviewing and refining our whitepaper, preparing marketing material, creating the necessary smart contracts and polishing our alpha for public demonstration.
Launch of our Crowdsale
The distribution of ATTN. To learn more, visit the token info section of this site.
Business Plan Revision and Beta Platform Release
Our crowdsale ends before the beginning of Q2. Along with this, we will be revising our business plan and communicating the new details to our community. The core infrastructure is expected to be finished during Q2 with a complete, functional beta release of Attention Network projected for the end of the quarter.
Core Platform Testing, Revision, Audits
After the release of our beta in Q2 we will be revising, testing and improving the platform based on feedback from the community. We will also conduct an extensive third party security audit during this time.
The 1.0 version of the platform will be released near the beginning of Q4 of 2018. We begin onboarding all our existing partnerships, expanding new partnerships and expanding our extensive marketing engine to drive adoption of Attention Network.
Marketing, Recruitment, Integrations
With a product released, the focus will shift to ramping up our marketing process, incentivised recruitment and further third party integrations and partnerships.
Being a decentralized product, we expect at this point to have established an ecosystem of developer partners building upon the Attention Network protocol, expanding the reach exponentially.