Attrace ICO (ATTR)

Decentralised Affiliate Marketing Platform


Attrace is the first fully decentralised affiliate marketing platform. The only in this industry with an entirely custom made blockchain build from scratch and fully open network capable of registering and auditing any advertisement click on chain. Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network. Attrace solves all trust and tracking issues, reduces fees with ~95% + instant market share in 2018.

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3.4

by expert rating and reviews


3.4
ICO PROFILE
TEAM
VISION
PRODUCT
Ended
Token ATTR
Platform Ethereum
Price 1 ATTR = 0.035 USD
Country Netherlands
ICO Start Date 12 Jul 2018
ICO End Date 06 Sep 2018
PreICO Start Date 21 Jun 2018
PreICO End Date 05 Jul 2018

About Attrace

Affiliate Marketing is the only true “pay for performance” model of Online Marketing: Whereas Search Engine or Display Advertisements rewards clicks, views or referrals, Affiliate Marketing rewards actual sales achieved. Therefore, Affiliate Marketing should arguably have one of the largest shares in Online Marketing, which is not the case as the current system has significant problems. This white paper outlines how Attrace intends to reinvent Affiliate Marketing and how its proposition differs from other solutions.

Attrace re-invents Affiliate Marketing: The Attrace blockchain solution makes the middleman in Affiliate Marketing (the Affiliate Network) obsolete by establishing a direct connection between Merchants (companies trying to sell products or services) and Publishers (websites etc. promoting those products or services).

This means that the mission of Attrace is to: 1. reduce the very high Affiliate Network fees paid by Merchants and Publishers by up to 95%; 2. remove all attribution and tracking analysis issues related to income earned;  3. remove all fraud detection challenges given full attribution of any click; 4. assures instant payment of fees earned instead of months waiting time; 5. enable real value payments based on true value of individual sales generated; 6. facilitate direct communication between Merchants and Publishers; 7. remove restrictions for smaller and Emerging Markets Merchants; 8. restrain Publishers from engaging in spamming activities. 

Attrace is unique: Contrary to other online marketing solutions using the blockchain, Attrace is not a solution solely focussed on the tracking of actual sales achieved only, or on the payments between Merchants and Publishers. The Attrace solution is unique as it tracks every individual click/referral/lead generated by a prospect clicking on an ad - not just de resulting sales - from an Affiliate Marketing advertisement, and allocates this via a smart contract to the right Publisher.

Team

Erwin Werring member of Attrace ICO
Erwin Werring
CEO
Lennard Zwart member of Attrace ICO
Lennard Zwart
COO
Marius Jansen member of Attrace ICO
Marius Jansen
Co-Founder
Remko Allertz member of Attrace ICO
Remko Allertz
CMO
Roeland Werring member of Attrace ICO
Roeland Werring
Tech Advisor
John Jansen member of Attrace ICO
John Jansen
Co-Founder
Rico Engelbarts member of Attrace ICO
Rico Engelbarts
Community Outreach
Artem Vysotsky member of Attrace ICO
Artem Vysotsky
IT & AI Advisor
Roel Berger member of Attrace ICO
Roel Berger
Blockchain network Advisor
Philip Langguth member of Attrace ICO
Philip Langguth
Advisor Merchant side
Loes Mensink member of Attrace ICO
Loes Mensink
Legal Advisor
Wouter Sleijffers member of Attrace ICO
Wouter Sleijffers
Advisor Merchant and Publisher side
Dick Snel member of Attrace ICO
Dick Snel
Security Advisor
Sam Garg member of Attrace ICO
Sam Garg
New Venture Governance Advisor
Ian Bednowitz member of Attrace ICO
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
Steven Deurloo member of Attrace ICO
Steven Deurloo
ICO Advisor/Strategic Advisor

Milestones

  • 1

    21st of May

    Publisher UI demo.

  • 2

    27th of May

    Merchant UI demo.

  • 3

    29th of May

    Ingest real clicks and expose statistics through Publisher network.

  • 4

    29th of May

    Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

  • 5

    30th of May

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 6

    30th of May

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 7

    21st of June

    Pre-ICO (ending 2 weeks later).

  • 8

    12th of July

    ICO (ending 8 weeks later).

  • 9

    15th of July

    Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

  • 10

    1st of October

    Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

  • 11

    14th of October

    First release Merchant and Publisher Dashboard (SSP/DSP).

  • 12

    1st of November

    Basic developer documentation client API's and commandline tools.

  • 13

    15th of November

    ATTR tokens import testing + webpages.

  • 14

    1st of December

    Main net online (operational Attrace network).

  • 15

    7th of December

    Set up-sales and account management team in NL to accelerate growth.

  • 16

    January 2019

    Start influencer marketing.

  • 17

    February 2019

    Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

  • 18

    March 2019

    Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

  • 19

    June 2019

    Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

  • 20

    September 2019

    Reach critical traffic volume to apply first machine learning for profiling.

  • 21

    October 2019

    Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

  • 22

    October 2020

    Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

  • 23

    January 2021

    Growing ecosystem by focusing on Long Tail.

  • 24

    February 2021

    Further geographical expansion to Emerging Markets.

  • 25

    February 2022

    Implementation Machine learning/AI to further counter click fraud.

Financial

Token Sale Info
Token ATTR
Token Type ERC20
Platform Ethereum
Price in ICO 1 ATTR = 0.035 USD
Tokens for Sale 500000000
Investment info
Accepting ETH
Distributed in ICO 50%
Soft cap 2,000,000 USD
Hard cap 14,698,864 USD

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