Disrupting the Health and Sports Industry

Everyday we generate billions of data points about our health and fitness - when we do sports, when we visit the doctor or when we track our nutrition. Yet, we barely scratch the surface of its potential. How can we use it to our own physical and financial advantage? How can we allow others to create value with it while remaining in full control? Imagine an incorruptible safeguard for your data that seamlessly connects you with all the institutions, companies and people that can help leverage it. Introducing BEAT: a state-of-the-art blockchain platform that safekeeps your health and fitness data and lets you share it with sports sponsors, talent scouts, doctors and many more to unlock its vast potential - one heartbeat at a time.

Health Infrastructure Sports

by expert rating and reviews

Token BEAT
Platform Ethereum
Price 1 BEAT = 0.01 EUR
Country Germany
ICO Start Date 20 Feb 2018
ICO End Date 15 May 2018

About BEAT

The BEAT Blockchain will enable the user to store his verified sports health and activity data anonymously and encrypted in the Blockchain. Only the user will have truly comprehensive access to his data. The user can autonomously decide if he wants to become a Data Provider by sharing specific data based on a contractual agreement with future Data Consumers. The Data Consumer only gets access to the data as agreed in the contract and for the sole purpose defined in the contract. The Data Consumers will appreciate such ease of access to verified and unchangeable data.

This concept will require “trusted third parties” (TTP) like management software for various health and sports providers, apps, smartwatches, fitness trackers, digitally enabled equipment, gyms, clinics, physicians, trainers, etc., tracking, verifying and storing the health and activity data of the user in the BEAT Blockchain. This verifying and storing will require extensions and modifications to those systems already existing, enabling the owner of the data, i.e. the user, to store his data safely in the BEAT Blockchain under his control.

Getting the BEAT Blockchain to work will allow great things to happen like:

Facilitate Sports and Talent Sponsoring - billions in sponsorship money are waiting to be spent on target.
Any sponsor, be it parent, friend, employer or insurer, can reward their targeted sportsperson for verified sports activities with the ease of a fingertip.
Any sponsor can create sport challenges and delegate the objective verification to the BEAT Blockchain. This can start with a simple bet between a sportsperson and a trainer moving to a worldwide challenge for training most with new sport equipment.
The rewards stipulated in the sponsoring contract can be a contractual obligation settled outside the BEAT Ecosystem or be the transfer of BEAT Tokens, settled directly by the BEAT Ecosystem, making BEAT Tokens the reward exchange token of sports.
Targeted Advertising
Insurance Companies are able to reward a healthy lifestyle
Supporting medical research and development
Providing physicians and physiotherapists with a truly comprehensive view of health and activity data

The initial BEAT token sale ("ITS") will finance the initial development of the BEAT Blockchain covering some basic use cases in the area of fitness and sports and the enhancement of our sports facility management software including its ecosystem. We, the issuers of the BEAT Token, invite you to participate in this ITS. We are a team of 140 professionals, dedicated to promoting sports and support the convergence of the sports and the health industry. We have spent the last four years and invested tens of millions of Euros to develop one of the world’s leading digital infrastructure for sports facility management. 3,000 German gyms (40% of all German gyms) already are using our sports facility management software, whereas the number of gyms, as well as our client base, is growing rapidly. With the proceeds of the BEAT Token ITS we intend to finance two developments:

● Extend our digital ecosystem to support the BEAT Blockchain
(We need at least one TTP to launch the concept. Sports facilities are an excellent place to start with tracking and verifying sports activities.)
● Build the first version of the BEAT Blockchain

After its development we will release the BEAT Blockchain as open source and establish the  BEAT Foundation, after the ITS. It will be responsible for the further development and operation of the BEAT Blockchain developed by MySports. The BEAT Foundation will be controlled by three groups of stakeholders involved in the usage of health and activity data: the Data Providers, the Data Consumers and Trusted Third Parties (TTP).

The BEAT Token can be purchased during this ITS for at least 1 Euro-Cent per BEAT Token. The BEAT Token can be used to access smart contract based health and activity data. Therefore, there will always be a constant demand for BEAT Tokens to interact on the BEAT Blockchain. Anyone purchasing BEAT Tokens during the ITS can use them in exchange for favors, services or goods of Data Consumers participating in the BEAT Blockchain and the BEAT ecosystem or trade the BEAT Token on a secondary market if such market develops.

In summary

The BEAT Blockchain builds a bridge of trust between Data Providers and Data Consumers as well as between trusted third parties (TTP). It enables the user to control his personal data and allows to share it with sports sponsors, talent scouts, doctors, insurance companies and many more to unlock the vast potential hidden in his health and fitness data.

The world of sports and health is about to change, be part of it, join this ITS!


Kjeld Peters member of BEAT ICO
Kjeld Peters
Chief Technical Officer
Daniel Wischer member of BEAT ICO
Daniel Wischer
Chief Product Officer
Jens Kappe member of BEAT ICO
Jens Kappe
Chief Visionary Officer
Jonas Bading member of BEAT ICO
Jonas Bading
Chief Sales Officer
Sven Eismann member of BEAT ICO
Sven Eismann
Chief Marketing Officer
Thomas Bartz member of BEAT ICO
Thomas Bartz
Chief Financial Officer
Carsten Buchberger member of BEAT ICO
Carsten Buchberger
Chief Human Resources Officer
Daniel Hanelt member of BEAT ICO
Daniel Hanelt
CEO-Investor, Serial Entrepreneur


  • 1


    Start of development of Magicline - the leading cloud software for managing the day-to-day operations of sports, fitness and health providers.

  • 2


    Founded Eurofit24 GmbH to provide financial services, currently managing a receivable volume of 50 million euros per year.

  • 3


    Founded GmbH and MySports GmbH to provide an initial model for the e-commerce segment.

  • 4


    Releasing the first alpha version of the NoExcuse app, part of the customer interface for people to interact with their sports providers and each other.

  • 5

    Q1, 2018

    CO of BEAT.

  • 6

    Q2, 2018

    Releasing a revamped version of NoExcuse with real world use-cases for BEAT (earning / spending).

  • 7

    Q3, 2018

    Beginnig of internationalization of the SportAlliance platform, targeting English-speaking markets at the first stage.

  • 8

    Q4, 2018

    Alpha of the blockchain mainnet for tracking sport activities and connecting existing sport-related ecosystems.

  • 9


    Conquering the world: more partners, more countries, more providers and more users.

  • 10


    25% of all BEAT token rewards have already been earned by sportive activities. Exponential decrease based shortage of remaining BEAT rewards enables expected price rise of 1 BEAT = 1 EUR.


Token Sale Info
Token BEAT
Token Type ERC20
Platform Ethereum
Price in ICO 1 BEAT = 0.01 EUR
Tokens for Sale 3500000000
Investment info
Accepting ETH, EUR
Distributed in ICO 70%

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