FamilyPoints ICO (FPT)

Bringing Smart Contracts to Smart Parents


FamilyPoints is a scalable platform which uses blockchain ledgers as the foundation to support the three pillars of our Company’s principles: economic value, integrity, and education. Using transparent ledgers which can be seen by anyone and which cannot be tampered with, we provide parents with a system that guarantees peace of mind. Not only are parents able to earn up to 40% rewards from purchases of Baby and Maternity products within the FamilyPoints ecosystem, but they can spend it on a variety of services through the platform, especially on child education services. With a fully transparent ecosystem, parents can also trust that the reviews they see for products and service providers are completely honest. FamilyPoints is the first platform of its kind to be based on blockchain, a new technology which offers the FamilyPoints community a secure and transparent platform for transactions, referral programs, rewards, reviews, and education services. By cutting out the middleman, we can provide rewards which have real-world economic value to parents. We work directly with selected producers and brands, eliminate all unnecessary markups, and pass the savings on to parents. For parents who make a purchase, the rewards they receive can vary from between 5% to 40% of the cost of purchase. Parents can spend their rewards on the FamilyPoints platform to buy different kinds of services, from access to educational videos, to classes, and even insurance or family holidays which are focused on children and parents. Parents may even have the option to convert their rewards to cash in the future. The platform currently offers educational services that include online courses, live consultations with experts (beta version), access to the biggest parenting library in the world with 1,150 educational videos, webinars, and booking for offline classes centers. For customers, this means that FamilyPoints can also provide educational services and satisfy the needs of parents and children. We encourage customers to post content and provide feedback about the products and services we offer on FamilyPoints. Other users can then upvote helpful content and reviews with points (similar to Steem.it’s service). Not only does this create a sense of community, but it also lets honest reviews do the marketing rather than paid promotions.

Education Retail
3.2

by expert rating and reviews


3.4
ICO PROFILE
2.9
TEAM
3.1
VISION
2.9
PRODUCT
Ended
Token FPT
Platform Ethereum
Price 1 FPT = 0.10 USD
ICO Start Date 28 Feb 2018
ICO End Date 27 Mar 2018

About FamilyPoints

The global market for parenting is worth US$889 billion, while education services are valued at a staggering $5 trillion. In one of the biggest parenting markets of the world, China, we see huge potential: 20 million babies are born each year and the nation is home to 234 million children aged 0-14. Moreover, 41% of Chinese families are planning on having a second child. In the world’s most populous nation, the value of the market for non-kindergarten education services will reach a predicted US$15.3 billion by 2020.

Globally, parents face a series of problems when it comes to buying safe products for their children or choosing the right parenting and education services at reasonable prices.

The first issue is price. Up to 60% of the price of a children’s product is attributable to marketing and promotion costs. Brands want to charge a premium, distributors add their commission, and e-commerce sites and retailers want to recoup promotion costs.

They all trade on the fact that parents are prepared to pay more for safe products if they can afford them. 45% of Chinese moms and dads state cost as the deciding factor for not having a second child.

The second is trust. China frequently makes the news for producing fake and dangerous products, ranging from milk powder to toxic paint on toys. This is exacerbated by fake reviews and comments, which prevents parents from reliably assessing product safety and quality or the quality of parenting services like education. In fact, parents have become so skeptical that 68% reported that they refuse to buy children’s products online. Honest and high-quality manufacturers and service providers are punished because the default position of parents is distrust.

We don’t think this is fair or appropriate. So we have used our knowledge of the Chinese market, our experience in the parenting sector, our connections with major manufacturers of baby products, and our established subscriber base of 1.5 million users to create FamilyPoints - a platform that brings parents, experts, manufacturers, and service providers together.

FamilyPoints is a scalable platform which uses blockchain ledgers as the foundation to support the three pillars of our Company’s principles: economic value, integrity, and education. Using transparent ledgers which can be seen by anyone and which cannot be tampered with, we provide parents with a system that guarantees peace of mind. Not only are parents able to earn up to 40% rewards from purchases of Baby and Maternity products within the FamilyPoints ecosystem, but they can spend it on a variety of services through the platform, especially on child education services. With a fully transparent ecosystem, parents can also trust that the reviews they see for products and service providers are completely honest.

Team

Aloysius  Kee member of FamilyPoints ICO
Aloysius Kee
Chief E-commerce Officer
Shaoming Yang member of FamilyPoints ICO
Shaoming Yang
Chief Business Development Officer
Mikhail Konoplev member of FamilyPoints ICO
Mikhail Konoplev
Adviser, Head of International Development, houzz.com
Dmitriy  Lezhnev member of FamilyPoints ICO
Dmitriy Lezhnev
Chief Technology Officer
Ana  Rivas member of FamilyPoints ICO
Ana Rivas
Lead Expert and Chief Methodology Officer
Ivan Solovyev member of FamilyPoints ICO
Ivan Solovyev
Country Director, China
James Jeong member of FamilyPoints ICO
James Jeong
Business Development Manager
Filipp Panfilov member of FamilyPoints ICO
Filipp Panfilov
Product Owner, babystep.expert
Svetlana Kolesnikova member of FamilyPoints ICO
Svetlana Kolesnikova
Director, Administration
Sonia Sharma member of FamilyPoints ICO
Sonia Sharma
Country Manager, India

Milestones

  • 1

    2015

    Founded and raised $3m investment Awards: Won biggest Chinese start-up competition in Beijing. Won Best Social Responsibility Award, GMIC-Bangalore 2015

  • 2

    2016

    Completed production of 1,150 videos in 8 languages Hit 100 million views and 1 million subscribers in China

  • 3

    2017

    Familypoints platform with rewards concept created - June 2017 First platform feature with parenting experts calls launched (MommyCon USA , NY) - 2 Sep 2017 Launched babystep kids room sales in China - Sep 2017 Platform tokens sales - Nov-Dec 2017

  • 4

    2018 Q1: Phase 1

    Mainland Success - Launch of FamilyPoints platform in China [Implement blockchain ledger for reviews, ratings, and transactions]

  • 5

    2018 Q2: Phase 2

    Asian Growth - Expand FamilyPoints to Korea [Implement global distribution network; Launch “0-6 Program”]

  • 6

    2019 Q2: Phase 3

    Asian Sweep - Expand FamilyPoints to Japan [Integrate blockchain supply chain management; Launch payments card; Launch learning and assessment centers]

  • 7

    2019 Q4: Phase 4

    Western Front - Expand FamilyPoints to USA [Integrate data mining analysis; Expand service providers to include insurance, financial, tourism, and medical industries]

Financial

Token Sale Info
Token FPT
Token Type ERC20
Platform Ethereum
Price in ICO 1 FPT = 0.10 USD
Tokens for Sale 250000000
Investment info
Accepting XEM, BTC, ETH, LTC, BCH, Fiat
Distributed in ICO 65%
Soft cap 3,000,000 USD
Hard cap 25,000,000USD

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