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LiveTree Adept

Get funded. Branch out. Make a difference. Start


For projects in the creative arts, crowdfunding is notoriously difficult. Traditional crowdfunding platforms have lower success rates for creative or design related projects because they are pitched against other highly competitive categories (e.g. technology). At LiveTree we exclusively support creative projects so your chances of success are much greater.

Business services Investment Platform

3.9


4.1
ICO PROFILE
3.2
TEAM
4.4
VISION
3.5
PRODUCT
Ended
Start Date 31 Jan 2018
End Date 01 Apr 2018
Token SED
Platform Ethereum
Price 1 ETH = 2,000 SED
Country UK

About LiveTree Adept

LiveTree is an established, socially responsible crowdfunding company based in London, UK. Over the last two years, it has captured 5% of the UK crowdfunding market (in the film and content category) and forged partnerships with several leading names in entertainment, including the British Film Institute Future Film, the Screen Arts Institute, Red Rock Entertainment and 20 independent organizations. LiveTree has compiled a contact directory of 14,000 entertainment suppliers and thousands of individuals who work across film, TV and content.

Having established a unique, successful and sustainable crowdfunding model2 for film and TV projects, LiveTree and its partners have identified the following problems within the entertainment industry:

  • Creative project funding, creation and distribution: The entertainment industry suffers from incoherent methods of funding. There is no best-practice funding model, with the result that project finance is often structured on a piecemeal, project-by-project basis, driven by access, timing and contacts. The same incoherence is true of the current content distribution process. Traditionally, new content is shared with the wider market via film festivals and content fairs. This route to market is frequently out of reach for creators, meaning that valuable content — potentially the next big TV drama, for example — can be overlooked. The current system also impedes broadcasters and distributors seeking fresh new content since it is opaque, inefficient and lacks a consistent mechanism for evaluating the market potential of projects in economic terms.
  • Content gatekeepers: The big online distributors, such as Netflix, Google and Facebook, act as creative gatekeepers for new content. By dominating the market, filtering and pre-selecting what is available to viewers based on their own profit, these corporates add yet another barrier preventing consumers from accessing the content they want. Consequently, content-makers currently have no direct, peer-to-peer means by which they can contact their — sometimes millions of — engaged fans, who would willingly pre-purchase their content and promote it passionately among their friends and contacts.
  • Bridging the gap between traditional creative industry and technology: Economic turbulence has taken its toll on creative projects, and budgets have shrunk markedly in recent years. Arguably, projects are becoming more dependent on personal connections, private wealth and insider knowledge than talent and dedication.

It is clear that a step-change is required to help consumers and creatives develop content within a structured, market-driven approach to distribution and financing. LiveTree is set to embark on a new project to addresses these industry challenges. This white paper sets out its solution across three key areas:

  • LiveTree ADEPT: A decentralized platform that reimagines entertainment’s value chain: the process of content creation, funding and distribution. Distribution is via Blossom, a game-changing, decentralized digital rights management system that is set to revolutionize how content is interacted with, shared and consumed.
  • LiveTree Seed: Supporting ADEPT is a digital token called Seed, designed to provide equality and remove gatekeepers restricting the market. Its value is created through demand, driven by its use throughout the platform and subsequent repurchase from the secondary market.
  • LiveTree Incubators: The Incubators, operated through LiveTree’s partners by Oscar- and BAFTA-nominated filmmakers, are designed to advance the careers of both emerging talent and experienced filmmakers.

By providing content and real-world projects, they also serve to migrate the current industry to ADEPT. In addition to delivering real-world projects that can be used to stress test smart contracts during the development stage, the Incubators provide content that can be used to market and add value to ADEPT, because the content is subsequently sold in Seed.

Team

Ashley Turing member of LiveTree Adept ICO
Ashley Turing
Founder, CEO
Cheryl Clarke member of LiveTree Adept ICO
Cheryl Clarke
Co-founder, Partner Relations
Jamie Ward member of LiveTree Adept ICO
Jamie Ward
Co-founder, Technical Officer
Lennard Van Otterloo member of LiveTree Adept ICO
Lennard Van Otterloo
Co-founder, CMO
Jennifer Barham member of LiveTree Adept ICO
Jennifer Barham
Marketing Consultant
Alexander Mitrovich member of LiveTree Adept ICO
Alexander Mitrovich
Technical Lead
Gustavo Guimaraes member of LiveTree Adept ICO
Gustavo Guimaraes
Solidity Developer / Auditor Consultant
Andrey Zaytsev member of LiveTree Adept ICO
Andrey Zaytsev
Blockchain Architect
Edward Ridgway member of LiveTree Adept ICO
Edward Ridgway
Project manager

Milestones

  • 1

    MVP - Month 3-9

    - First repurchase of seed
    - First pre-made content sold through blockchain
    - Early adopters form initial peer-to-peer community

  • 2

    Crowdfund - Month 6-12

    - Migrates existing crowdfunding business from LiveTree to ADEPT
    - Seed repurchase using crowdfunding fees and Branch advertising

  • 3

    Network - Month 10-18

    - Migrates existing 14000+ supplier/contract network
    - Smart contracts for all project team members
    - Introduces unique IP ad share of future sales fund models

  • 4

    Blossom TV: Indie - Month 12-24

    Ground breaking pre-pay-to-view model launched enabling fans to pre-purchase film & TV they want to be made.

  • 5

    Blossom TV - Month 24 Onward

    - Subscription (Netlix style) pay-per-view, advertising (YouTub style) models introduced
    - Blossoms enters mainstream adoption

Financial

Token Info
Token SED
Platform Ethereum
Price in ICO 1 ETH = 2,000 SED
Tokens for Sale 256250000
Investment info
Accepting ETH
Distributed in ICO 80%
Soft cap 500 ETH
Hard cap 174000 ETH

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