Mavin ICO (MVN)

A reward-based influencer marketing ecosystem


Mavin’s vision is to become a global market maker, where brands and companies (marketers) and nano and micro influencers (influencers) come together. The marketers will benefit by reaching a more extensive audience with a higher engagement rate. And the influencers will be paid by the marketers for some of their social media mentions, giving them the opportunity to participate directly in the marketing budget spend. The marketing spend will not only be distributed to well-known and famous influencers, but also to ordinary people. Because everyone’s an influencer.

Other Platform
3.3

by expert rating and reviews


3.6
ICO PROFILE
3.5
TEAM
3.3
VISION
2.8
PRODUCT
82 days left
Token MVN
Platform Ethereum
Price 1 ETH = 100 MVN
Country Switzerland
ICO Start Date 12 Feb 2018
ICO End Date 15 Sep 2018

About Mavin

INFLUENCER
With Mavin, not only the well-known and famous but also the ordinary people are valuable influencers for marketers. They can participate in the marketing budget spend by getting paid for social media mentions directly.

MARKETER
Marketers can participate in Mavin to reach micro and nano influencers, an audience which was too heterogeneous to handle efficiently so far. A higher engagement rate is a positive side effect of these kind of influencers.

HUMAN VERIFIER
Mavins quality verification framework also allows people to earn money who are not interested in participating as an influencer. By being part of the verification process, human verifiers help the platform to ensure high quality standards.

QUALITY VERIFICATION FRAMEWORK
Mavins quality verification framework is based on two main pillars. A first level verification is done by artificial intelligence algorithms recognizing and assessing the picture accuracy and the sentiment of the comments. Similar but more detailed inspections are made by the platforms human verifiers. This quality verification process results in an individual and highly accurate rating of every single social media mention which will end up in a quality verification score according to this assessment.

AI VERIFICATION
The first level of verification occurs automatically through use of the artificial intelligence frameworks from Google and IBM.

HUMAN VERIFICATION
The second level of verification is powered by people; that is, users of the Mavin platform.

REWARD AND SCORING MODEL
Building on the quality verification results, Mavins reward and scoring model combines the final reward granted for a specific social media mention with the influencers profile score. Every influencer has to sharpen his personal platform profile to increase the profitability within his fields of activity. Only a well rated quality verification in combination with a target-oriented influencer profile will lead to a optimal renumeration of the influencers.

Team

Daniel Jazbec member of Mavin ICO
Daniel Jazbec
CEO & Project Lead
Giovanni Toma member of Mavin ICO
Giovanni Toma
CTO & Technical Lead
Roman Balzan member of Mavin ICO
Roman Balzan
CMO & Communications Lead
Silvan Baumann member of Mavin ICO
Silvan Baumann
CXO & User Experience Lead
Ilona Niederer member of Mavin ICO
Ilona Niederer
Marketing & Sales
Sarah Müller member of Mavin ICO
Sarah Müller
Project Management
Michael Healy member of Mavin ICO
Michael Healy
CEO, HealyTech
Michael Raven member of Mavin ICO
Michael Raven
TechFounder Blazon PR
Karim Jamil member of Mavin ICO
Karim Jamil
Digital Transformation Consultant
Dhillon Kannabhiran member of Mavin ICO
Dhillon Kannabhiran
Founder, CEO at Hack In The Box
Alessandro De Carli member of Mavin ICO
Alessandro De Carli
Advisor Crypto & Smart Contract, Founder papers.ch / airgap.it
Brandon Cohen member of Mavin ICO
Brandon Cohen
Advisor HR, Growth & Recruiting; VP - People at Schibsted Media Group
Steve Barton member of Mavin ICO
Steve Barton
Advisor Influencer Marketing & MarTech; CEO, Director at JUSTHANDS-ON.TV LIMITED

Milestones

  • 1

    April 2017

    Planning Research Feasibility analysis Smart contract development

  • 2

    November 2017

    ICO Foundation Partner onboarding Crowdsale

  • 3

    January 2018

    Prototype Reward and scoring system Quality verification framework

  • 4

    April 2018

    Alpha version Backend WebApp

  • 5

    July 2018

    Beta version Invitation only

  • 6

    September 2018

    Release candidate Public release

  • 7

    November 2018

    Market development Adoption and improvement

Financial

Token Sale Info
Token MVN
Token Type ERC20
Platform Ethereum
Price in ICO 1 ETH = 100 MVN
Tokens for Sale 4000000000
Investment info
Accepting ETH
Distributed in ICO 60%
Hard cap 32,000 ETH

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