mCart Protocol ICO (mCart)

Democratizing Influence Marketing on Blockchain


mCart protocol is a decentralized influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging the smart contract capabilities of the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.

Cryptocurrency Retail Smart Contract
4.5

by expert rating and reviews


4.4
ICO PROFILE
5.0
TEAM
5.0
VISION
4.0
PRODUCT
Ended
Token mCart
Platform Ethereum
Country USA
ICO Start Date 27 Feb 2018
ICO End Date 31 May 2018

About mCart Protocol

Democratizing Influence Marketing on Blockchain integrated in an existing omnichannel marketplace and shoppable content platform as-a-Service.

Despite the fact that influencer marketing is one of the most effective channels for reaching shoppers and the fastest growing due to shopper behavior changes, the adoption of the channel has been full of challenges for both retailers and influencers.

It’s in the best interest of the retailers and influencers to work together to drive the sales of their best products to consumers. However, due to a lack of transparent and verifiable data and the potential presence of bad actors, each party is forced to fend for themselves: influencers are
incentivized to claim contribution to every sale while retailers and marketplace operators are incentivized to dispute these claims and avoid paying for any sales. The main reason is lack of trust and transparency. In addition to a lack of trust, influencers have to go through the pain of
reconciling records with accounting and audit departments of retailers, not only wasting their time and resources in the process, but also experiencing potentially long delays in getting access to their rewards. Retailers, on the other hand, have to invest in systems necessary to keep track of, audit, and compensate influencers through a financial system that is not optimized for many small transactions. Many retailers reported that they have to outsource their influence marketing channel to affiliated middlemen while maintaining it internally would be very lucrative if they could afford the burden of technical integration and financial management.

Blockchain technology has been revolutionary by allowing anyone to own and transfer assets across an open financial network without the need for a trusted third party. With the advent of smart contracts on these networks, we can now go beyond financial assets. Building on these characteristics of blockchain, the mCart smart contracts have the opportunity to address the lack of transparency and trust in the retail marketing value chain as well as the undue burden of managing and dispensing value in many small financial transactions and unlock significant amount of existing value for everybody involved, including the shoppers.

This vision is being achieved by leveraging a series of smart contracts for decentralized influencer marketing attribution on the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.

Team

Emmanuel Abiodun member of mCart Protocol ICO
Emmanuel Abiodun
Emmanuel is an Entrepreneur, Technologist and Investor in the Blockchain space.
Susan Akbarpour member of mCart Protocol ICO
Susan Akbarpour
co-founder and CEO of Mavatar Technologies Inc.
Sara Azadi member of mCart Protocol ICO
Sara Azadi
Paul Deneve member of mCart Protocol ICO
Paul Deneve
business leader with a background in fashion and technology.
Chris Kelly member of mCart Protocol ICO
Chris Kelly
American entrepreneur, attorney, and activist.
Trevor Koverko member of mCart Protocol ICO
Trevor Koverko
CEO of Polymath
Claudio Ludovisi member of mCart Protocol ICO
Claudio Ludovisi
expert in business strategy, entertainment, consumer products marketing and organizational transformation.
Brom Mahbod member of mCart Protocol ICO
Brom Mahbod
entrepreneur and an Internet visionary, and a former vice president at Oracle Corporation
Ray Miller member of mCart Protocol ICO
Ray Miller
Partner and Health Science Department Steering Committee Member at Pepper Hamilton.
Jeffrey Moore member of mCart Protocol ICO
Jeffrey Moore
Panos Papadimitriou member of mCart Protocol ICO
Panos Papadimitriou
Phil Schlein member of mCart Protocol ICO
Phil Schlein
Former president and CEO of Macy’s California and Partner at U.S. Venture Partners (USVP)
Sachio Semmoto member of mCart Protocol ICO
Sachio Semmoto
Currently Chairman and CEO of eAccess and eMobile
Shirley Tafoya member of mCart Protocol ICO
Shirley Tafoya
Steve Westly member of mCart Protocol ICO
Steve Westly
Founder & Managing Partner of The Westly Group
Shayan Zadeh member of mCart Protocol ICO
Shayan Zadeh
Shayan is an entrepreneur, investor, and advisor

Milestones

  • 1

    November, 2017 - COMPLETE

    Pre-sale Phase 1 Starts. White Paper and SAFT. Released to Pre-sale Investors.

  • 2

    December, 2017

    Pre-sale Phase 2.

  • 3

    February, 2018

    Pre-sale Concludes.

  • 4

    February, 2018

    Public ICO (Tentative).

  • 5

    March, 2018

    mCart Protocol Launch.

  • 6

    March, 2018

    ICO Concludes (Tentative).

Financial

Token Sale Info
Token mCart
Token Type ERC20
Platform Ethereum
Tokens for Sale 40000000
Investment info
Accepting ETH
Distributed in ICO 40%
Soft cap 1,000,000 USD
Hard cap 25000 ETH

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