Shping Makes Shopping Smarter

With Shping, it’s our goal to help consumers make safer, more informed decisions about the products they buy. Now they can also access information about any product just by scanning a barcode, to discover exactly what it’s made of, where each ingredient is from, whether it is certified and for some products, if it’s authentic.


by expert rating and reviews

Platform Ethereum
Price 1 SHPING = 0.01 USD
Country Australia
ICO Start Date 22 Feb 2018
ICO End Date 23 Mar 2018

About Shping

The world loves to shop. Few activities satisfy our most primitive hunter and gatherer instincts as much as the act of shopping for that perfect purchase. Shopping is part of our everyday habits and a popular pastime that generates trillions of dollars for the global economy annually.

The mobile age has irrevocably changed our shopping habits forever. Today, we hunt and gather information in the palm of our hands - searching for information and seeking reviews and approvals before and after we take the product to the checkout counter.

Shping takes this to the next level. This innovative shopper marketing and brand protection platform enhances the path-to- purchase at every stage of the product journey, even after the customer has left the store. The Shping App enables shoppers to scan product barcodes to learn pertinent product information supplied by industry authorities and brands. It also enables consumers to check for authenticity, product recall status and product reviews contributed by other Shping users, all to enable consumers to make smarter, more informed purchase decisions.

Shping platform is an innovative self-service, shopper marketing system. In a similar way that digital advertising platforms are used to in uence sales online, Shping offers the ability for brands and retailers to market to consumers during shopping instances that occur in-store. Yet, unlike advertising platforms, Shping enables brands and retailers to channel their marketing budgets into rewarding the consumer directly for their attention and engagement instead of paying large sums to the media giants. That’s a win for businesses and an even bigger win for the customers who buy their products.

Shping Coins will become the currency that enables brands, retailers and associated organisations to utilise this powerful platform to in uence and reward consumers to make smarter, safer shopping choices.

Shping is on the verge of revolutionising the way we shop. As more and more consumers and organisations discover the bene t of the Shping platform, we see Shping Coin evolving into a desirable, new payment methodology.


Gennady Volchek member of Shping ICO
Gennady Volchek
Chief Executive Officer & Founder
Andrei Kucherov member of Shping ICO
Andrei Kucherov
Chief Technology Officer
Tony Lee member of Shping ICO
Tony Lee
Chief Marketing Officer
Evgeny Markelov member of Shping ICO
Evgeny Markelov
Chief Executive Officer Shping Moscow Office
Maria Mcinally member of Shping ICO
Maria Mcinally
Customer Service / Account Manager
Nurul Huda Ab Hamid member of Shping ICO
Nurul Huda Ab Hamid
ASEAN Corporate Sales Manager Shping Singapore Office
Sasha Xie member of Shping ICO
Sasha Xie
Business Development Manager China
Evgeniy Srednyakov member of Shping ICO
Evgeniy Srednyakov
Implementation Projects & Business Development Director
Christine Rianne member of Shping ICO
Christine Rianne
Head of Product Recall Data Excellence
John Wesley Salvador member of Shping ICO
John Wesley Salvador
Senior Developer
Anton Jabchinskij member of Shping ICO
Anton Jabchinskij
Erlang Developer
Maria Arshava member of Shping ICO
Maria Arshava
QA Manager
Ivan Vasliev member of Shping ICO
Ivan Vasliev
Erlang Developer
Kirill Lyubimov member of Shping ICO
Kirill Lyubimov
Mobile Developer
Jorij Abraham member of Shping ICO
Jorij Abraham
Managing Director, Ecommerce Foundation
Lukas Sieber member of Shping ICO
Lukas Sieber
Executive Director North America, Greater Zurich Area (GZA)
Leanne Kemp member of Shping ICO
Leanne Kemp
Founder & CEO at Everledger
Sergey Sergienko member of Shping ICO
Sergey Sergienko
CEO of
Adam Posner member of Shping ICO
Adam Posner
CEO & Founder - The Point of Loyalty


  • 1


    The company was founded with a vision to create a tool that will help consumers to verify the authenticity of the product prior purchase.
    Authenticateit commences research and development.

  • 2


    AuthenticateIt implements GS1 standards for products and serialization and traceability
    Authenticateit builts Authenticateit App - an interface for consumers to leverage traceability data for the purpose of product authentication

  • 3


    The initial version of Authenticateit is introduced. The system supports basic supply chain management for brands and retailers and the product database is a list of records with prede ned attributes.
    The company conducts a year-long trial of its platform with select clients to ensure that the system works and their needs are being met.
    During the trial based on business requirements, more advanced modules and features are developed including support for outsourced manufacturers and grey import protection.
    GS1 Australia selects Authenticateit as a technology partner.
    An enterprise application is created for implementing serialization at manufacturer’s factories.
    Authenticateit is presented with an iAward, winning rst prize in the State of Victoria as a consumer product of the year.
    The IPM platform used by World Customs Organisation begins partnering and integrating Authenticateit which helped brands protected by Authenticateit solution to cross borders in over 68 countries.
    Authenticateit presents at the GS1 Global Forum and partners with GS1 Singapore,
    Authenticateit is selected by the 3rd largest e-commerce platform in China (DHGate) to help with product authentication for products sold via DHGate platform.
    Leading European Brand protection law rm Novargraaf has partnered with Authenticateit to help their customers to protect their IP

  • 4


    App improvement enables App to scan any GS1 standard barcode not just GS1 Datamatrix and Databar and link user to the product-related information. The platform can now work with other trusted data sources which make App relevant to any product that has a barcode.
    The application gets new features to support Socialization and Rewards.
    Authenticateit signs a strategic partnership deal with New Zealand government-owned food safety and quality assurance company AsureQuality and gains access to another data source.
    The United Nations, engaged by China Asia-Paci c Smart Agricultural and Food Safety Industrial Project select Authenticateit as the exclusive track and trace solution for the province of Changchun. (Project commences in 2018).
    Authenticateit is selected by the 3rd largest e-commerce platform in China, DHGate to support product authentication for products sold via the DHGate platform.
    Authenticateit partners with GS1 Russia, GS1 Azerbaijan and GS1 Malta.

  • 5


    In response to a compliance requirement by an infant formula company to implement traceability, Authenticateit has developed a new module that can track Raw Materials.
    Authenticateit signs a strategic partnership deal with Russian Government-owned Federal Service for Veterinary and Phytosanitary Surveillance - Rosselkhoznadzorand.
    Authenticateit establishes a partnership with China Inspection & Quarantine Services (CIQ) to facilitate 24-hour border clearance for perishable goods imported into China.

  • 6


    AuthenticateIt rebrands into Shping. The platform’s features are streamlined and merged into properly de ned modules. Shping App and back-end platform of cially released in Beta.

  • 7


    Shping App and back-end platform of cially released in Beta.


Token Sale Info
Token Type ERC20
Platform Ethereum
Price in ICO 1 SHPING = 0.01 USD
Investment info
Accepting BTC, ETH, ETC, LTC, DASH, ZEC, Fiat
Distributed in ICO 50%

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