Simple Token ICO (ST)

The bridge between cryptocurrencies & mainstream

Simple Token is the bridge between cryptocurrencies and mainstream consumer apps. Any app can launch branded tokens on open scalable side-chains, powered by Simple Token, a protocol for consumer-app tokenization and an ERC-20 utility token.

Token ST
Platform Ethereum
Raised $22,000,000
Country Hong Kong
ICO Start Date 14 Nov 2017
ICO End Date 01 Dec 2017

About Simple Token

Any app can launch branded tokens on open scalable side-chains, powered by Simple Token, a protocol for consumer-app tokenization and an ERC-20 utility token.

Like so many others, we’ve been enthralled with the technical elegance and vast potential of blockchain technology. Yet we recoil from the recent hype, speculative excess and occasional fraud associated with cryptocurrencies. Early last year, we started exploring how to use this technology to build a branded economy within Pepo, the social advice company that our team had founded. We found that the possible applications of cryptocurrencies for business are even more powerful than we thought, but the process of creating one is complex, expensive, and fraught with risk. Why do all this just for ourselves, we asked, when we could build a set of tools that is needed by many companies?

Simple Token will fill that need, empowering any company — from a global brand to an emerging app maker — to issue what we call “branded tokens” that can transform its business into a dynamic economic ecosystem. No complex programming. No perilous ICO. No cross looks from regulators. We take care of all the hard work. Using Simple Token is designed to be as easy as accepting credit cards by integrating with an online payment service like Stripe or PayPal.

The Simple Token Project contains 3 core elements:

  1. Simple Token [“ST”] is an EIP20 token.
  2. OpenST is a protocol to support token economies in mainstream consumer applications. The protocol enables ST to be staked on ethereum mainnet against minting Branded Tokens on open scalable side chains.
  3. The Simple Token software enables companies to launch and manage their own branded token economies based on Simple Token.

The business and technical challenge we set out to solve is to enable mainstream consumer applications to benefit from deploying their own branded crypto-backed token economies, in a scalable and cryptographically auditable manner, without needing to mint and maintain their own publicly-tradeable EIP20 tokens.

The OpenST protocol enables the creation of utility tokens on a utility blockchain while the value of those tokens is backed by staked crypto-assets on a value blockchain.

ST is a utility token, and not a security, as supported by legal opinions in all relevant jurisdictions. The OpenST protocol will be in use prior to the public token sale on 14 November and a proof and demonstration shall be published. Any developer can use the OpenST protocol immediately. For further information please consult the docs on our website or speak with our team in our Telegram channel.

We're building a network and ecosystem for consumer app tokenization. Join in and get all the benefits of blockchain tokens without the high costs and risks of building everything yourself from scratch.

Simple Development
Focus on your users and your marketplace rather than on learning and developing blockchain infrastructure. Leverage the Simple Token protocols to easily tokenize your app.

Customize the Experience
Simple Token lets you design a unique experience. Brand your token, set desired exchange rates and allowable fluctuations, setup various transaction types and user incentives. You own the experience from end to end.

Analyze & Optimize
It's your economy, we give you the tools to manage it. Simple Token includes world class monitoring, analytics, macro and micro economy trends, fraud detection and prevention, and security.

Focus on your users,  not on Blockchain infrastructure



Jason Goldberg member of Simple Token ICO
Jason Goldberg
Director and CEO
Nishith Shah member of Simple Token ICO
Nishith Shah
Director and CTO
Benjamin Bollen member of Simple Token ICO
Benjamin Bollen
Chief Technology Strategist
Paul Jacobus du Plessis member of Simple Token ICO
Paul Jacobus du Plessis
Director Market Development
Jason Banks member of Simple Token ICO
Jason Banks
Lead Engineer
Sunil Khedar member of Simple Token ICO
Sunil Khedar
Founder and CTO
Lionello Lunesu member of Simple Token ICO
Lionello Lunesu
Engineering lead
Antoine Cote member of Simple Token ICO
Antoine Cote
Engineering lead


  • 1

    Q3 2016 - Q1 2017

    Concept development

  • 2

    Q2-3 2017

    Design prototypes

  • 3

    Q3-4 2017

    Token design. Protocol architecture

  • 4

    Q4 2017

    Token sale #1

  • 5

    Q1 2018

    Initial consumer-facing deployments

  • 6

    Q2 2018

    Further consumer-facing deployments


Token Sale Info
Token ST
Platform Ethereum
Tokens for Sale 240000000
Investment info
Accepting ETH
Hard cap 20,000,000 USD
Raised $22,000,000

Others in "ENDED ICO"