SportyCo ICO (SPF)

Sports Investment & Funding Ecosystem


SportyCo is the first decentralized sports ecosystem connecting athletes, clubs and organizations directly with fans and investors. Based on the Ethereum platform, SportyCo aims to disrupt the world of sports financing with the digital world of virtual currencies, opening new possibilities for individual athletes and sport organizations to raise sports funds on a global scale.

Business services Platform Sports
Ended
Token SPF
Platform Ethereum
Raised $5,087,896
Country Slovenia
ICO Start Date 21 Nov 2017
ICO End Date 08 Dec 2017

About SportyCo

Sports occupy unique cultural real estate and unify us in a way that nothing else does. Today, this is almost a $7 trillion business industry involving countless participants in areas that span far from sports yards into marketing and sponsorship, sports media, sports facilities and institutions. However, sport has also become a business with intricate ties to political and private interest, leaving an open door for non-transparency and power play. As the majority of revenues go to high-end entities, it is not athletes or clubs who reap the rewards of their continuous effort.

On the contrary, being professionally involved in sports means much more than only competing. It takes a tremendous amount of talent, passion and discipline, as well as money to be able to afford all the training and equipment expenses. Athletes, especially up-and-coming ones at the outset of their professional careers, face many issues when it comes to funding their training and participation in worldwide competitions. In such a challenging environment, only a few actually beat the odds and make it to the professionals.

SportyCo is about to change that. On the one hand, we are giving both fans and potential investors the tools to directly participate in one of the biggest and fastest growing industries; whereas on the other, we are allowing sports community to raise funds independently across the world. By removing high-end intermediaries, we are disrupting the existing model of sports participation financing and returning sports back to its core values.

SportyCo will work as a decentralized sports ecosystem, utilizing smart contract capacities and other benefits of blockchain revolution to minimize administration and logistic costs and to maximize the speed and security of the transactions between the participants in the new sports economy.

THE PROBLEM
Sport has become a lucrative form of business, where much of the revenue does not go point-blank to the creators of value. Many professional athletes, clubs and sports organizations struggle with severe financial and liquidity issues, lacking channels, means and connections to monetize their fans’ attentions.

ATHLETES
By being exposed solely to the stories of success, the public is often unaware of the struggles of the majority left-behind. But, the statics is eye-opening and faces us with a different kind of reality. For most of the up-and-coming talents at the outset of careers, becoming a professional athlete is extremely challenging as they are faced with cultural, systemics and especially economics obstacles on its path.

CLUBS AND SPORT ORGANIZATIONS
There are several organizational and capacity issues for clubs and organizations, including human resources, accommodation, management, financing and external orientation. Such multidimensional framework is even more difficult for minor clubs and leagues as the funding is all too often concentrated on larger, elite provisions.

FANS AND INVESTORS
Sports has an immense power to build stronger, more connected communities. Fans who love a particular sport are enthusiastic to get an opportunity to back, support and cheer for an athlete or organization they feel strongly about, leading us to believe the role, played by supporters in the economic model of sports, should be reconsidered.

THE MARKET
Sports industry, projected to have grown $145 billion between 2010-2015, is a wide-reaching business in areas that span into marketing and sponsorship, sports media, sports facilities and institutions. In 2016, the global sports market, comprising of infrastructure, events, training and manufacturing and retail of sports goods (at one per cent of global GDP) was estimated to be worth around $600-700 billion.
Besides government, especially private sector and non-profit entities play a crucial role in the sports ecosystem. However, the competition is also higher than ever and there are only few organizations at its high-end, controlling the majority and prices of the market. This brings in non-transparency, extensive and often unreasonable costs and unfair deals for athletes and sports.

OUR SOLUTION
SportyCo, a decentralized sports ecosystem, will not only add an additional player to the sports industry, it will rather establish a completely new (sub)industry and create blockchain-based possibilities which were not possible or existing up to date. To achieve this, SportyCo will launch a Smart Manager Platform and a SportyCo Professional Fund.
SportyCo‘s Smart Manager Platform will enable donations, detailed sponsorship smart contracts of various types, as well as complex investment smart contracts, where an athlete, a club or another sports organization will offer a long-term deal for a share of their future income or other revenue stream in exchange for an upfront investment.
SportyCo’s Token Crowdsale will also allocate a part of the funds raised to a special SportyCo Professional Fund. The fund will invest in those athletes with the greatest potential in exchange for future return, based on, for example, prize money, image rights, transfer fees, and other rights of an athlete, depending on the type of sport. A team of sports industry advisors and professionals with a proven track record will analyze and select those athletes with the greatest potential to invest in, facilitating growth of the fund and the whole SportyCo ecosystem.
By setting up the SportyCo Smart Manager Platform and SportyCo Professional Fund, we will provide the sports and investment community a healthy ecosystem with a huge growth potential. The ecosystem will enable investors to harness and monetize the athletic potential of up-and-coming stars – who, until now, often didn’t have the means to finance their career.

Team

Marko Filej member of SportyCo ICO
Marko Filej
Co-founder, CEO
Simon Žgavec member of SportyCo ICO
Simon Žgavec
Co-founder, Legal & Compliance
Tomaž Čepon member of SportyCo ICO
Tomaž Čepon
Co-founder
Amir Huskić member of SportyCo ICO
Amir Huskić
CTO
Blaž Carli member of SportyCo ICO
Blaž Carli
Lead Developer
Slađana Čevriz member of SportyCo ICO
Slađana Čevriz
Community Coordinator
Romina Kavčič member of SportyCo ICO
Romina Kavčič
Design Strategy
Mitja Ribič member of SportyCo ICO
Mitja Ribič
Frontend Developer
Soni Makarovic member of SportyCo ICO
Soni Makarovic
User Experience
Neva Omerzu member of SportyCo ICO
Neva Omerzu
Content Manager
Tomislav Mučič member of SportyCo ICO
Tomislav Mučič
Blockchain Consultant
Igor Zgonc member of SportyCo ICO
Igor Zgonc
Blockchain Consultant
Andrej Plankar member of SportyCo ICO
Andrej Plankar
Blockchain Consultant
Peter Šepetavc member of SportyCo ICO
Peter Šepetavc
Marketing Strategy & PR Consultant
Jaka Mele member of SportyCo ICO
Jaka Mele
Blockchain Specialist
Charlie Shrem member of SportyCo ICO
Charlie Shrem
Bitcoin Pioneer

Milestones

  • 1

    Q2 2014

    The SportyFi core team sets up the online marketplace Trainers4me.com connecting professional coaches and fitness enthusiasts all over the world.

  • 2

    Q1 2015

    Trainers4me.com goes live.

  • 3

    Q2 2015

    Tennis superstar Ana Ivanović joins the Trainers4me project as a co-owner.

  • 4

    Q1 2016

    Launch of Onlinegym4me.com, offering sports enthusiasts across the globe the ability to exercise and stay in shape using live-streamed and recorded online classes.

  • 5

    Q2 2016

    Technogym, the leading global manufacturer of home and commercial fitness and gym equipment, joins Onlinegym4me.com as a strategic investor.

  • 6

    Q2 2017

    Concept development for the SportyFi platform, including viability assessment and legal review of the project.

  • 7

    November 2017

    Alpha version of the SportyFi Smart Manager Platform released for closed testing.

  • 8

    14 November 2017

    Start of SPF Token Crowdsale SAVE THE DATE!

  • 9

    Q1 2018

    Launch of the SportyFi Smart Manager Platform for crowdsourcing donations and connecting up-and-coming athletes with investors.

  • 10

    Q2 2018

    Launch of the SportyFi Professional Fund, setting up the professional Advisory Board.

  • 11

    Q2 2018

    First investment of the SportyFi Professional Fund into a generation of potential sports superstars.

  • 12

    2019+

    SportyFi to become the default choice for athletes/clubs and other sports organisations in raising funds.

  • 13

    2019

    SportyFi to become the default choice for athletes/clubs and other sports organisations in raising funds.

Financial

Token Sale Info
Token SPF
Token Type ERC20
Platform Ethereum
Tokens for Sale 134000000
Investment info
Accepting ETH
Distributed in ICO 67%
Soft cap 1,500,000 USD
Hard cap 16,000,000 USD
Raised $5,087,896

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