Ubex ICO (UBEX)

Artificial Intelligence in Advertising


Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Artificial Intelligence
4.5

by expert rating and reviews


4.5
ICO PROFILE
TEAM
VISION
PRODUCT
Ended
Token UBEX
Platform Ethereum
Price 1 UBEX = 0.00001 ETH
Country Switzerland
ICO Start Date 21 May 2018
ICO End Date 13 Aug 2018

About Ubex

The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.

Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

We present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Advantages of Ubex in comparison with other advertising exchanges:

1. Neural networks maximize purchasing efficiency.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.


2.Blockchain-based smart contracts minimize participants’ risks.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising.Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

Team

Artem Chestnov member of Ubex ICO
Artem Chestnov
CEO and Co-founder
Daniel Biesuz member of Ubex ICO
Daniel Biesuz
Ubex Head of Legal and Co-founder
Dan Gartman member of Ubex ICO
Dan Gartman
CTO
Andrew Rippon member of Ubex ICO
Andrew Rippon
COO
Kathrin Anthony member of Ubex ICO
Kathrin Anthony
Head of Global Sales
Cooz Komei Tokita member of Ubex ICO
Cooz Komei Tokita
Director Business Development
Alberto Maiorana member of Ubex ICO
Alberto Maiorana
Ubex Strategic Partnerships
Iyke Aru member of Ubex ICO
Iyke Aru
Community director Africa
Alex Korobkov member of Ubex ICO
Alex Korobkov
Ubex IR director
Igor Selivanov member of Ubex ICO
Igor Selivanov
Senior Full-Stack & Blockchain Engineer
Alex Zhmurin member of Ubex ICO
Alex Zhmurin
Senior Javascript Engineer
Eugeny Matveev member of Ubex ICO
Eugeny Matveev
Full-Stack Engineer
Igor Vatamaniuc member of Ubex ICO
Igor Vatamaniuc
Javascript Front-end Engineer
Sandris Murins member of Ubex ICO
Sandris Murins
AI Tokenization expert
Kevin Wong member of Ubex ICO
Kevin Wong
Marketing Manager in China
Quentin Marchand member of Ubex ICO
Quentin Marchand
Ubex Editor
Nguyen Minh Tri member of Ubex ICO
Nguyen Minh Tri
Assistant Editor
Manuel Garcia del Arco member of Ubex ICO
Manuel Garcia del Arco
Deputy Editor
Almir Salimov member of Ubex ICO
Almir Salimov
Ubex BD, Korea
Christian George member of Ubex ICO
Christian George
Localization Manager DACH
Ismail Malik member of Ubex ICO
Ismail Malik
Marketing Advisor
Arie Orlovsky member of Ubex ICO
Arie Orlovsky
Advisor Israel
Michael Gord member of Ubex ICO
Michael Gord
Technical Advisor
Cecilia Mueller Chen member of Ubex ICO
Cecilia Mueller Chen
Compliance Advisor

Milestones

  • 1

    Q4 2016

    Creation of an advertising platform for promoting Payday Loans.

  • 2

    Q1 2017

    Development of integration tools to link marketing campaigns with publishers’ websites.

  • 3

    Q3 2017

    Introduction of an API interface for use by publishers to register advertising space.

  • 4

    Q4 2017

    Addition of new types of advertising tools and customization of widgets.

  • 5

    Q1 2018

    Introduction of advertiser auctions.

  • 6

    April 2018

    Development of the exchange smart contract prototype for the storage of basic information.

  • 7

    May 2018

    Launch of the desktop and mobile Alpha versions of the Advertiser application.

  • 8

    August 2018

    Launch of the desktop and mobile Alpha versions of the Publisher application.

  • 9

    October 2018

    Development of the system’s neural core prototype and initial training of the neural networks.

  • 10

    November 2018

    Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.

  • 11

    December 2018

    Introduction of an API prototype for sharing training data in exchange for rewards (data mining).

  • 12

    January 2019

    Launch of the Beta versions of Advertiser and Publisher applications.

  • 13

    March 2019

    Release of the initial versions of operational applications and smart contracts.

Financial

Token Sale Info
Token UBEX
Token Type ERC20
Platform Ethereum
Price in ICO 1 UBEX = 0.00001 ETH
Tokens for Sale 2880000000
Investment info
Accepting ETH, BTC, LTC
Distributed in ICO 72%
Soft cap 4,000 ETH
Hard cap 24,000 ETH

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